It all started with frustration—the sheer amount of mass-produced, generic, soulless watch designs flooding the market. The same one-size-fits-all approach, repeated over and over, with no thought for individuality or character. We had enough.

You stroll through the vibrant streets of Tokyo, passing by towering department stores, glance at the elegant display windows of New York filled with the latest trends, or explore the refined boutiques of London showcasing luxury craftsmanship—yet, no matter where you go, when it comes to watches, the story remains the same. These corporations churn out generic, uninspired timepieces, mass-produced for a global market. They lack identity, craftsmanship, and any real sense of artistry. We’ve been expected to accept this because, for the most part, there’s no real alternative.

But We deserve better.

Some watches out there, to be fair, are well-made. But too many don’t even have a proper movement or a sapphire glass that can stand the test of time. Corners are cut, costs are slashed, and what’s left is something that barely holds up under scrutiny.

Our mission was simple: to bring to the market watches and straps that are truly Irish—pieces that embody our spirit, craftsmanship, and raw authenticity. No shortcuts, no compromises—just quality, character, and a touch of rebellion.

And now, here we are. You’re witnessing a shift—something bold, something different, something the watch world hasn’t seen before. While the big players scramble to mass-produce their next batch of forgettable straps in Bulgaria for pennies, we’re doing things differently. We’re crafting something real, something with identity, something that stands apart. This isn’t just another product—it’s a revolution in the making.

Xeltix was born out of frustration but fuelled by passion. Every strap, every watch we design is a tribute to our roots, our people, and our love for fine craftsmanship.

Built to last. Made to stand out. Because you deserve more than just another disposable timepiece on your wrist.

Join us in redefining the way you wear time. Be bold. Be Irish. Be different.

Sláinte! ☘